Jay-Z x Chrysler 300 - "Heart of the City" Commercial

After the huge success of Eminem's Chrysler spot during the Super Bowl, Chrysler decided to team up with Hov to do a commercial to "Heart of the City (Ain't No Love)". I actually woke up to it this morning. I just don't understand why it's all in Detroit. I understand the love that Chrysler has for the D and whatnot, but Jay-Z is BK's finest. It just doesn't really make sense to me.